CASABLANCA THROUGH DESIGN.
Built at the intersection of cultures, architecture and ideas, it is a city defined not only by its heritage, but by its instinct to move forward.
WHERE TO STAY
Villa Sahrai — A New Icon on Casablanca's Corniche
Villa Sahrai is a five-star boutique hotel and proud member of Design Hotels™, marking the second address of the Sahrai Collection following the iconic Hôtel Sahrai in Fez. Set in the prestigious Anfa district facing the Atlantic Ocean, the property brings together 56 rooms and suites, two signature restaurants — Rubillini's and the ocean-facing rooftop L'Aragosta — a 300 m² Spa by Sahrai in partnership with Cinq Mondes, and the state-of-the-art 8848 Club fitness space.
Imagined by French architect Christophe Pillet and interiors by Ali Lahlou and Deer Home Architectures, Villa Sahrai reinterprets mid-century modernist villas through a language of poetic brutalism and sensory elegance. More than a hotel, it is a living destination — an urban refuge where Casablanca residents and international travellers meet, embodying a way of life that is both cosmopolitan and deeply rooted in Moroccan culture.
WHAT TO DO
GUIDED DESIGN TOUR
Designed especially for first-time visitors and international guests, Morocco Design's guided tour offers a curated introduction to Casablanca through the lens of design and architecture. Led by an experienced local guide, the journey moves beyond the familiar to reveal some of the city's most compelling hidden gems—from modernist and Art Deco landmarks to lesser-known interiors, creative spaces and architectural details.
An invitation to discover the Casablanca that often remains unseen.
A City-Wide Experience
Morocco Design is conceived as a journey rather than a destination.
Across three days, guests will move through Casablanca—from landmark showrooms and architectural icons to intimate collector gatherings, industry talks, private receptions and cultural experiences. Each event has been thoughtfully positioned within the city, inviting visitors to discover Casablanca one destination at a time while experiencing the richness of Morocco's contemporary creative landscape.
The result is an immersive itinerary where design becomes the thread connecting architecture, hospitality, craftsmanship and culture.
VIP PROGRAM
The Morocco Design VIP Program offers privileged access to the platform's most intimate moments. Throughout the three-day program, visitors will be invited to a curated selection of private openings, collector gatherings, industry talks, cultural experiences and exclusive brand activations, alongside opportunities to discover Casablanca through architecture, hospitality and local craftsmanship.
Created to encourage meaningful dialogue rather than large-scale networking, the program brings together designers, collectors, architects, editors, brands and cultural leaders in an atmosphere that reflects the warmth and generosity of Moroccan hospitality.
